Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research.
Qualitative research is the opposite of quantitative research, which involves collecting and analyzing numerical data for statistical analysis.
Qualitative research is commonly used in the humanities and social sciences, in subjects such as anthropology, sociology, education, health sciences, history, etc. Qualitative research can be challenging to find as these methodologies are not always well-indexed in bibliographic databases.
Quantitative research is the process of collecting and analyzing numerical data. It can be used to find patterns and averages, make predictions, test causal relationships, and generalize results to wider populations.
Quantitative research is the opposite of qualitative research, which involves collecting and analyzing non-numerical data (e.g. text, video, or audio).
Quantitative research is widely used in the natural and social sciences: biology, chemistry, psychology, economics, sociology, marketing, etc.