Citation analysis is a quantitative measurement that cannot give a full picture of a researcher or journal's scholarly impact.
For individuals, many factors may influence their citation rates and measurements, including:
For journals, additional considerations may affect the impact factor:
Citation analysis should always be used with other quantitative and qualitative measures when evaluating the scholarly worth of a journal or researcher.
Google Scholar covers articles, theses, books, abstracts, court opinions, and other scholarly literature from all broad areas of research, and may include pre-prints and web-published reports as well as published literature. Since Google Scholar indexes information from multiple sources (provided by publishers, included in databases such as PubMed, found on the public web, etc.), there is no comprehensive list of what publications it covers. However, for many fields, the greater number of publication formats included means that Google Scholar may find citations that were not discovered in Web of Science.
Start with a topic search in Google Scholar (shown above) for your topic, find an article that seems to answer a portion of your research question. Now you can click on the authors to see if they have written more on this topic. Each name under the title will take you to the Google Scholars author profile page which will list the other works found by Google. Also, take advantage of the "Cited by" link that will take you to a list of articles that have cited this article. Typically the larger the number the more foundationally important the article will be.
Web of Science is a citation index, which means that the records in the database contain information on citations made in that publication and it links that information so you can identify which publications have cited that one, and how many times a publication has been cited.
You can use citation searching to trace citations to a paper in order to find other papers related to it.