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2nd Assignment - Topic Selection and Justification Assigned
Social Information Processing Theory Definition
The Social Information Processing (SIP) theory was developed by Joseph Walther in 1992. This theory talks mostly about the interpersonal relationships between those individuals that are involved in CMC interactions. The SIP theory states that, it is possible for CMC users to develop affinity over time.
Social Information Processing
The term ‘Social Information Processing’ can be attributed to the fact that, at every level, a user divulges information, and the receiver processes the information continuously. He/she forms judgment on the basis of the verbal cues he receives. Thus, definition of SIP theory, is the theory that explains how, in CMC interactions, users gradually develop a strong bond that can be as effective as a face-to-face relationship.
