Communication Resources: Advertising

University Reporter is a database that reports on American consumer purchasing habits, viewing habits, demographics, and psychographics. Their information is based on in-person and mail-in surveys of more than 26,000 households. University Reporter is available only to those affiliated with USC-Columbia, and you will need to obtain login information. More info on accessing this product can be found here, http://guides.library.sc.edu/universityreporter.

Freely available website that provdes samples of real advertisements of all kinds including print, television, and Internet.

Duke Library's Digital Collections project that provides free access to images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.