University Reporter (Formerly MRI+)
University Reporter is a database that reports on American consumer purchasing habits, viewing habits, demographics, and psychographics. Their information is based on in-person and mail-in surveys of more than 26,000 households. University Reporter is available only to those affiliated with USC-Columbia, and you will need to obtain login information. More info on accessing this product can be found here, http://guides.library.sc.edu/universityreporter.